France, an important Norwegian salmon market, is first with more climate-friendly campaigns for Norwegian seafood
Photo: Norwegian Seafood Council
(FRANCE, 4/16/2024)
The Seafood Council's media campaigns are becoming greener
A large proportion of the Seafood Council's carbon footprint is linked to marketing and PR activities. Be it TV commercials, digital campaigns, posts on social media or advertisements in print media.
Worldwide, the sum of all digital advertising from all companies is estimated to be responsible for the emission of around 60 million tonnes of CO2 in the course of a year . That is more than all of Norway's emissions in 2022.
Now the Seafood Council has started the job of sweeping on its own doorstep.
Last year, the carbon footprint of the salmon campaigns in France wa...
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