Patagonia, Inc. is an American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Its logo is the outline of Mount Fitz Roy, the border between Chile and Argentina, in the region of Patagonia.
Patagonia considers itself an "activist company". In 2017, the company was recognized for its innovative family/maternity leave policies.
Patagonia commits 1% of its total sales to environmental groups, through One Percent for the Planet, an organization of which Yvon Chouinard was a founding member. One Percent for the Planet encourages businesses to commit 1% of their annual net revenue to nonprofit charity organizations focused on conservation and sustainability. In 2016, Patagonia took this initiative to the next level and pledged to contribute 100% of sales from Black Friday to environmental organizations, totaling $10m.
Patagonia takes part in corporate social responsibility, through many different ways. They make donations from part of their profits, and take internal sustainability action and raise awareness around environmental concerns and issues. Their mission statement and "reason for being" is: "At Patagonia, we appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it."