A processing line for 'agonoyaki' using surimi as its raw material

Japanese Buyers Resist Price Hikes for Alaska Pollock Surimi as Russian Imports Surge

UNITED STATES
Thursday, July 17, 2025, 00:10 (GMT + 9)

Alaska pollock processors are facing significant pushback from Japanese buyers over proposed price increases for frozen surimi blocks. The resistance comes as domestic Japanese production recovers and competitively priced Russian supplies flood the market, challenging Alaska's premium pricing strategy.

SEATTLE – Alaska pollock processors are finding it increasingly difficult to implement planned price increases for frozen surimi blocks destined for the crucial Japanese market. Despite initial intentions to raise prices by 30 yen (approximately $0.20 USD) per kilogram across all grades, strong resistance from Japanese buyers has forced a revision of these proposals.

In early July, the revised plan saw the 30 yen/kg increase maintained only for premium (grade A) surimi, while prices for grade II surimi were adjusted to a more modest 10-20 yen/kg increase. Japanese buyers, however, remain skeptical even about the higher prices for grade A surimi, citing persistently low demand for the product in their local market.

Several factors are complicating matters for Alaska pollock suppliers. The recovery of surimi production in Hokkaido, Japan, is adding to the domestic supply. The Japan Surimi Association reported a 16.4% increase in Hokkaido's May production, reaching 1,629 tonnes – the first time this year that monthly production has exceeded 1,000 tonnes.

Adding to the competitive pressure are increased shipments from Russia. While Japan's imports of Alaskan surimi fell by 18% in volume in May (despite a 22% year-on-year increase in prices), Russian surimi shipments to Japan jumped 6% in May and a significant 71% from January to May. This surge in Russian supply makes it considerably more competitive on price, further challenging Alaska's position in the Japanese market.

The current market dynamics highlight a delicate balance for Alaska pollock producers as they navigate buyer resistance and increased competition from alternative sources in a bid to maintain their market share and profitability in Japan.

Source: Federal Agency for Fisheries (via fishretail.ru)

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