Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us

Photo: Norwegian Seafood Council

'Particularly important for the Norwegian seafood industry to be visible in China'

Click on the flag for more information about Norway NORWAY
Monday, December 04, 2023, 02:00 (GMT + 9)

For the first time, China is the largest market in Asia when it comes to Norwegian salmon. Japan has been pushed down from the throne. So far this year, Norway has exported almost 60 percent more salmon to China than at the same time before the pandemic. - When such things happen, it is important to be on the ball. We must maintain our market shares and get the Chinese to associate Norwegian seafood with quality, safety and good taste.

The export value to China is in a positive trend - and with the help of good visibility, Norwegian seafood can become even more popular among the Chinese.

Andreas Thorud, the Seafood Council's envoy in China, has together with many Norwegian exporters profiled Norwegian seafood at the major fairs China Fisheries & Seafood Expo in Qingdao and China International Import Expo (CIIE) in Shanghai.

"China is an extremely exciting country at the moment, which is why we have been keen to showcase seafood of Norwegian origin at these large fairs", says Thorud.

The participation at CIIE in particular has given Norway good visibility.

"CIIE is a prestigious project for the Chinese authorities, and participants there receive a lot of attention. We have concentrated on showcasing our seafood products, with the message that this is healthy and proper food".

Thorud believes trade fair participation and PR exposure are important, especially because of China's focus on the health of its population, which is also part of the government's goals anchored in "Healthy China 2030". The latter will ensure that the Chinese population has access to good health, including through the right diet.

"We have been keen to show that Norwegian seafood can be a small part of the overall solution", Thorud explains.

Photo: Norwegian Seafood Council

Share knowledge about Norwegian seafood

By building their own Norwegian pavilions at these large fairs, as well as conducting seminars and knowledge meetings, both the Norwegian industry and the Seafood Council have been in contact with several hundred participants from the local Chinese value chain, stakeholders within the industry, the logistics sector, Chinese media and customers.

"It is important that we can tell the Chinese how we catch and manage our seafood in Norway, because we have great opportunities in this market. The middle class here is growing, so the demand for both white fish, pelagic and salmon will increase - also in the lesser-known cities in the country", says Thorud.

Norwegian authorship marking in shops

He says that for the first time China is the biggest market in Asia when it comes to Norwegian salmon. That is, Japan has been pushed down from the throne.

So far this year, Norway has exported almost 60 percent more salmon to China than at the same time before the pandemic.

Photo: Norwegian Seafood Council

"When such things happen, it is important to be on the ball. We must maintain our market shares and get the Chinese to associate Norwegian seafood with quality, safety and good taste", says Thorud.

He believes that participation in the two major trade fairs has contributed to precisely this.

"Visibility in such arenas is one of several tools, because we have to think long-term now that the Chinese market is developing. Norwegian seafood must be included now that Chinese consumers are creating new habits. We must have a preference in the market, and to achieve that we must constantly work towards the Chinese consumer".

Thorud is particularly pleased that several grocery chains have started with good origin labeling on Norwegian seafood.

"Norwegian seafood has an exciting time ahead of it in the Chinese market, and our job is to create greater preference and add value", concludes Thorud. 

Source: Norwegian Seafood Council (Translated from original in norwegian)

[email protected]


Click to know how to advertise in FIS

Agreement to increase scientific research on giant squid
Peru Agreement promotes work between the public and private sectors to guarantee the conservation and sustainable development of the giant squid (Dosiducus Gigas). The Ministry of Production (PRODUCE), th...
NFI Welcomes BlueNalu, Pioneers Cell-Cultured Seafood, Launches Sushi Council in Industry Firsts
United States The following is an excerpt from an article published by bnnbreaking: Learn how the National Fisheries Institute's strategic inclusion of BlueNalu and the launch of the Sushi Council are shaping the ...
Chubut's Shrimp Season Resumes After One-Month Pause
Argentina Vessels fishing north of Rawson continue to catch shellfish sizes L2 and L1; to the south similar sizes and somewhat smaller. The fishing production chain is slowly resuming. Yesterday, more than thir...
Southeast Pacific Squid Index: Giant squid (dosidicus gigas)
China In order to continuously enhance the ability to control squid resources and price influence, and conduct more accurate resource assessment and forecasting, the China Ocean Fisheries Association&n...

Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2024 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER