Photo: ATNi (accesstonutrition.org)

Nomad Foods Leads Nutritional Transparency with New Global Commitment

UNITED KINGDOM
Wednesday, June 25, 2025, 00:10 (GMT + 9)

Frozen Food Giant to Adopt Multiple Nutrient Profiling Models to Boost Health and Consumer Trust

WOKING, England –  Nomad Foods, Europe's leading frozen food company and owner of iconic brands like Birds Eye, iglo, Findus, Ledo, and Frikom, today announced an innovative commitment to enhanced annual healthy sales disclosure. This initiative follows the company's long-standing calls for mandatory health reporting across the business sector.

Since 2017, Nomad Foods has championed transparency by voluntarily disclosing the proportion of its sales from healthy products, using the UK Government Nutrient Profiling Model as a benchmark. This practice has driven significant innovation and nutritional reformulation, leading to annual improvements in the proportion of healthy product sales.

The company actively participated in the 2023/2024 Access to Nutrition Initiative (ATNi) project, which aimed for sector alignment on the use of nutrient profile models. As a result, Nomad Foods will now adopt all key recommended ATNi models for future disclosure. This transformed approach to reporting sets a "best-in-class" standard for transparency and marks a significant step forward in encouraging industry-wide alignment on nutrition standards.

A Gold Standard in Nutritional Reporting

As part of this commitment, Nomad Foods will share detailed information related to its annual branded volume sales disclosure through the lens of the four internationally recognized nutrient profiling models recommended by ATNi and the George Institute for Global Health:

• Health Star Rating
• UK Government Nutrient Profiling Model
• Nutri-Score
• WHO Europe Nutrient Profiling Model

Disclosure will commence in 2026, featuring a fully transparent methodology across the total business, regional, and country levels.

Lauren Woodley, Nomad Foods' Head of Nutrition and Sensory Science, commented: "At Nomad Foods, we are led by robust nutrition science. We are proud to be leaders in health and nutrition, and we are on a journey to transform our strategy and future-proof this leadership. The food industry is relied upon to feed and nourish consumers, and therefore sector alignment on definitions of health and standards in disclosure will help to build trust in the industry as well as stimulate healthy innovation and nutritional reformulation. We call on other food industry businesses to adopt the ATNi-recommended Nutrient Profiling Models and approach to disclosure."

Mark Wijne, Research Director at ATNi, welcomed Nomad Foods' commitment, stating: "We welcome Nomad Foods’ commitment to report on the healthiness of their products using independent internationally recognised Nutrient Profiling Models. This is a major step to uphold portfolio healthiness and to support policymakers, investors and consumers to make like-for-like comparisons and contribute to healthier choices and food environments for all."

Today's announcement underscores Nomad Foods' purpose to make mealtimes better with the goodness of frozen food. The company aims to foster a healthier relationship between people and the food they eat, helping everyone make more informed meal choices that reflect their needs, preferences, and health—now and in the future.

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