To be the leader within the global Seafood business, as recognised by both consumers and stakeholders.
A Company delivering genuine quality at the right price. This is achieved through high levels of competence derived from owning our own fishing boats, processing plants, premium brands and our commercial structure. A unique company inspired and motivated by efficient processes, new products, marketing innovations but also by environmental concerns. A company projecting growth ahead through a culture of curiosity and competitiveness.
To be recognised as the N° 1 branded seafood company operating in the mass market, delivering the best range of innovative seafood products to our clients, while always insisting on the highest quality.