Fish for Life was formally launched in 2006 by Young’s Seafood and is the company’s flagship and award-winning programme for fish sustainability. Now that Young’s is part of the Findus Group, the programme has also been adopted for the Group’s Findus brands across Europe.
Fish for Life encompasses detailed criteria and a stringent assessment process to ensure the responsible sourcing of both wild and farmed fish. Its core values are outlined in the Ten Principles for Responsible Fish Procurement.
The Fish for Life badge appears on Young’s and Findus retail packs as a guarantee that fish has been sourced according to these rigorous criteria.
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