Leendert joined in December 2009 and has laid out the Group’s marketing, sales and innovation strategy, and been instrumental in establishing a consumer centric culture, creating category teams able to drive bigger and better innovations across all markets.

He has a wealth of country, regional and global commercial experience, having previously been with Procter & Gamble for 15 years where he was most recently Global Director of Household Cleaners portfolio.

As a member of the Group Executive Team, he will continue to report to CEO, Chris Britton and also lead sales capability across the Findus markets.