Niceland Seafood is the first turn-key provider of fresh Icelandic fish to offer full traceability from sea to pan.

It’s the simple answer to the ever-growing problem with transparency in the fishing and seafood industries: Every Niceland Seafood package comes with a unique QR code that, once scanned, visualizes each individual journey from the fishing grounds to the store. Likewise, the system allows retailers to both purchase and track their orders in real time, all from their smartphone. 

It’s a combination of high quality seafood and high-end customer experience, founded on the values that built Iceland and that are highly prized along millennials around the world: sustainability and innovation. Top quality content reinforces the links between product, community and consumer at every step along the way. 

Furthermore, Niceland Seafood constitutes a complete overhaul of the technologies underpinning seafood brokerage and traceability processes, creating a simpler, faster, more reliable chain stretching from sea to store.