Vietnamese Pangasius Navigates U.S. Trade Uncertainty with Resilience and Strategic Adaptation

VIET NAM
Wednesday, June 18, 2025, 06:00 (GMT + 9)

Amid growing uncertainty surrounding potential reciprocal taxes imposed by the United States, Vietnamese pangasius exporters are actively preparing for a range of outcomes. These preparations go beyond strategic planning—they also reflect an acute understanding of market dynamics and consumer behavior. Despite looming trade barriers, industry experts and business leaders remain cautiously optimistic. “American consumers are unlikely to turn their backs on pangasius,” reports Ms. Thu Hang, Editor at VASEP, underscoring the fish’s continued relevance in U.S. households. Price Competitiveness Remains a Key Strength Even with potential tariffs, Vietnamese pangasius remains significantly more affordable than other white fish. With a post-tax price of just 50–60 cents per pound, pangasius is still far cheaper than cod or pollock. This cost advant... FULL STORY