Marukin is an aquaculture producer and processing company located in Onagawa, Miyagi prefecture in Northeast Japan that mainly raises coho salmon, oysters and scallops. They have been promoting their Coho Salmon products under its brand name, “Gin-ou (Silver King)” while embodying a transparent distribution system in which their products can be identified by their producers.
Such activities are introduced by the Reconstruction Agency as a best practice of companies affected by the earthquake during the reconstruction project. Faced with various issues in regard to stock management and fishermen aging and decreasing in number, Marukin has been working on international-level improvements with a view to becoming a sustainable industry.