The North Atlantic Pelagic Advocacy Group (NAPA) is a collective of retailers and supply-chain businesses with a commitment to sourcing sustainable seafood. This collective is using its voice to advocate for long-term, science-based management of North East Atlantic pelagic stocks: for prospering oceans and fisheries, and business security.
Seafish facilitate the group on behalf of industry but as a public body do not lobby on behalf of NAPA.
NAPA is a market-led approach to improve North Atlantic pelagic fisheries management. It was formed in response to the continuing dispute over mackerel quota allocation in the North East Atlantic. Over time, this dispute has resulted in annual catches well in excess of the advised level for three commercially important species: North East Atlantic mackerel (hereafter mackerel), Atlanto-scandian (Norwegian Spring Spawning) herring (hereafter herring), and North East Atlantic blue whiting (hereafter blue whiting).
NAPA partners are a collective of over 40 retailers, food service companies, and suppliers, representing the majority of the purchasing power for mackerel, herring, and blue whiting in the North East Atlantic.
NAPA aims to drive sustainability in these fisheries by securing an agreement on total allowable catches (TACs) in line with scientific advice, as well as long-term science-based fisheries management strategies. The group intends to tackle these issues through the establishment of a Fishery Improvement Project (FIP) for mackerel and herring, and a MarinTrust Improver Programme (IP) for blue whiting. The FIP and IP both serve to drive political will while holding key actors and decision-makers to account.
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