Zhejiang Ocean Family Co., Ltd., invested by the well-known Wanxiang Sannong Group Co., Ltd., is a key national leading enterprise of agricultural industrialization.
With the registered capital of RMB270 million, the company focuses its businesses on sectors such as ocean fisheries, aquatic products processing, import and export trading, and the terminal marketing in the domestic market. The company owns three distant water fishing fleets which are operating in the sea areas of Pacific Ocean, Indian Ocean, and Southwest Atlantic Ocean: namely 18 large-scale super-frozen tuna long line tuna fishing vessels; 4 large-scale tuna purse seining vessels; 10 large-scale squid fishing vessels. The firm has also built up three large-scale aquatic products processing bases: Namely, a super-frozen tuna processing and logistic base in Ningbo Beilun Free Trade Zone; a canned tuna and FD food processing base in Xikou, Fenghua, Ningbo, the annual production capacity of these two bases of tuna raw materials reaches around 100,000 tons; and another comprehensive base of aquatic products processing and distribution for the domestic trading in Xiaoshan, Hangzhou.
All these three processing bases have implemented quality and safety management systems such as HACCP, ISO and etc., established the whole-chain tracking system and got the certifications from US and EU.
The company has gained rapid growth since it started to exploit the domestic market by the end of 2011. To now, it has launched a number of effective ways of home market sales, such as specialty counters in high-end supermarkets, brand stores, wholesale outlets, on-line sales, direct supply to restaurant chains, supermarket chain and direct supply to catering terminals etc. Its marketing network has gradually formed, the influence of the company’s brand is getting stronger, turnover and profit margin have been increasing by some 100% per annum. At the end of 2013, a joint-venture -- Zhejiang Daling Seafood Co., Ltd. was set up with Japan Mitsubishi Corporation, realizing the alliance between the two powerful parties, to supplement each other’s superiorities and to develop Chinese home market together.
The company has gradually formed its full-industry chain business model which is “managing professionally, operating internationally, combining ocean fishing, seafood processing and trading, connecting upstream and downstream of its business”, covering from the deep sea to tables of thousands families. In 2018, the total sales revenue reaches 3.276 billion RMB and the total volume exports-imports reaches 346 million USD,And the company’s overall economic efficiency leads the industry in the country. The company will continue to base on ocean fisheries and seafood processing as a core, to develop sales and distribution of seafood in its domestic market, to optimize its production/supply chain, and to provide more safe, reassuring, healthy and tasty seafood to consumers both at home and abroad.
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