App. Sc. – Aquaculture, Grad Dip Bus. Mgmt (AGSM), Churchill Fellow 1998

Sam has 18 years experience working in the Australian seafood industry, working with producers and markets to match products with markets and markets with products.

"When I was studying aquaculture in the early 1990’s, academics and bureaucrats were pushing new species without any consideration of what the market wanted; this was at a time when Australian beef farmers were trying to convince the Japanese to buy their grass fed beef. Now of course we are exporting marbled grain finished beef, the seafood industry can learn from this".

Seafood producers need to understand that marketing starts at the hatchery, not the farm gate; but the first part of this process is to find out what the market wants”