Photo: Zhejiang Zhoushan International Agricultural Products Trading Center

Zhoushan e-commerce joins hands with JD.com Supermarket to build a fresh seafood industry chain

CHINA
Wednesday, August 07, 2024, 06:50 (GMT + 9)

On the morning of July 30, in order to implement the "985" action and promote the high-quality development of the "One Fish" industry chain, the "Zhoushan Seafood·JD Fresh" 2024

JD Supermarket Seafood Industry Belt Promotion Conference Zhoushan Special was successfully held at the Zhoushan National Offshore Fishery Base International Agricultural Products Trade Center, jointly initiated by the Municipal Bureau of Commerce and JD Platform, and co-organized by Zhejiang Zhoushan International Agricultural Products Trade Center and JD Supermarket. More than 80 people, including e-commerce business leaders of the county (district) and functional area commerce departments of our city, seafood production, processing, sales and related supply chains, and e-commerce companies, participated in this presentation and docking event.

At the meeting, Hu Hai, head of JD.com's fresh food and pre-prepared meals, seafood and fish POP, and Zhou Quan, head of JD.com's retail and seafood business, introduced JD.com's seafood industry belt and seafood category planning, as well as JD.com's preferential policies for Zhoushan origin merchants to settle in.

JD Supermarket supports Zhoushan in building a national "S-level" core industrial belt for seafood, plans to build a seafood zone, and carry out online marketing activities to allow more consumers to taste the "first freshness of the island". In addition, JD will form a professional team to go deep into the source of seafood, reduce procurement costs, improve supply chain efficiency, and actively promote higher-quality Zhoushan seafood to consumers.

JD Supermarket has opened up a number of support policies for e-commerce merchants planning to settle in Zhoushan. Through fee reductions for merchants at the origin, 10 billion yuan in subsidies for core products, exclusive marketing resource support, special logistics guarantee policies, etc. , it continues to cooperate with high-quality merchants in our city to establish a more stable supply chain system, provide consumers with high-quality seafood directly from the source, and help merchants gain greater development space in the e-commerce field.

At this briefing and docking event, the person in charge of JD Logistics introduced JD's cold chain logistics solutions , which will rely on the logistics warehouse network layout and shipping guarantees to optimize the delivery time and shipping costs of Zhoushan products e-commerce, and comprehensively build the e-commerce competitiveness of seafood in Zhoushan area.

The deep integration of digital economy and real industry is an important practice of industrial innovation and upgrading. Taking the "2024 Zhoushan Online East China Sea Fishing Festival" as an opportunity, this publicity and docking activity aims to further promote the development of e-commerce for Zhoushan seafood enterprises, expand the influence of local seafood enterprises on the leading e-commerce platforms, promote the high-quality development of e-commerce for Zhoushan seafood enterprises, open up new markets for Zhoushan seafood e-commerce, create a new model for Zhoushan seafood consumption, and fully assist in the construction of the "One Fish" full industrial chain.

Next, Zhejiang Zhoushan International Agricultural Products Trade Center will continue to integrate resources, optimize service functions, strengthen the active connection between industry and market, enhance the circulation capacity of Zhoushan seafood, promote the integrated development of the primary, secondary and tertiary industries of "one fish", and better establish the Zhoushan seafood brand.

Source: Zhejiang Zhoushan International Agricultural Products Trading Center (translated from original in Chinese)

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