Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us
   


Photo: Norwegian Seafood Council

'Particularly important for the Norwegian seafood industry to be visible in China'

Click on the flag for more information about Norway NORWAY
Monday, December 04, 2023, 02:00 (GMT + 9)

For the first time, China is the largest market in Asia when it comes to Norwegian salmon. Japan has been pushed down from the throne. So far this year, Norway has exported almost 60 percent more salmon to China than at the same time before the pandemic. - When such things happen, it is important to be on the ball. We must maintain our market shares and get the Chinese to associate Norwegian seafood with quality, safety and good taste.

The export value to China is in a positive trend - and with the help of good visibility, Norwegian seafood can become even more popular among the Chinese.

Andreas Thorud, the Seafood Council's envoy in China, has together with many Norwegian exporters profiled Norwegian seafood at the major fairs China Fisheries & Seafood Expo in Qingdao and China International Import Expo (CIIE) in Shanghai.

"China is an extremely exciting country at the moment, which is why we have been keen to showcase seafood of Norwegian origin at these large fairs", says Thorud.

The participation at CIIE in particular has given Norway good visibility.

"CIIE is a prestigious project for the Chinese authorities, and participants there receive a lot of attention. We have concentrated on showcasing our seafood products, with the message that this is healthy and proper food".

Thorud believes trade fair participation and PR exposure are important, especially because of China's focus on the health of its population, which is also part of the government's goals anchored in "Healthy China 2030". The latter will ensure that the Chinese population has access to good health, including through the right diet.

"We have been keen to show that Norwegian seafood can be a small part of the overall solution", Thorud explains.

Photo: Norwegian Seafood Council

Share knowledge about Norwegian seafood

By building their own Norwegian pavilions at these large fairs, as well as conducting seminars and knowledge meetings, both the Norwegian industry and the Seafood Council have been in contact with several hundred participants from the local Chinese value chain, stakeholders within the industry, the logistics sector, Chinese media and customers.

"It is important that we can tell the Chinese how we catch and manage our seafood in Norway, because we have great opportunities in this market. The middle class here is growing, so the demand for both white fish, pelagic and salmon will increase - also in the lesser-known cities in the country", says Thorud.

Norwegian authorship marking in shops

He says that for the first time China is the biggest market in Asia when it comes to Norwegian salmon. That is, Japan has been pushed down from the throne.

So far this year, Norway has exported almost 60 percent more salmon to China than at the same time before the pandemic.

Photo: Norwegian Seafood Council

"When such things happen, it is important to be on the ball. We must maintain our market shares and get the Chinese to associate Norwegian seafood with quality, safety and good taste", says Thorud.

He believes that participation in the two major trade fairs has contributed to precisely this.

"Visibility in such arenas is one of several tools, because we have to think long-term now that the Chinese market is developing. Norwegian seafood must be included now that Chinese consumers are creating new habits. We must have a preference in the market, and to achieve that we must constantly work towards the Chinese consumer".

Thorud is particularly pleased that several grocery chains have started with good origin labeling on Norwegian seafood.

"Norwegian seafood has an exciting time ahead of it in the Chinese market, and our job is to create greater preference and add value", concludes Thorud. 

Source: Norwegian Seafood Council (Translated from original in norwegian)

[email protected]
www.seafood.media


 Print


Click to know how to advertise in FIS
MORE NEWS
China
Feb 23, 07:40 (GMT + 9):
Indian Ocean squid price index: Flying squid (Ommastrephes bartramii)
Mexico
Feb 23, 07:10 (GMT + 9):
Calamasur in search of effective changes in the Giant Squid in the region
Japan
Feb 23, 07:00 (GMT + 9):
Auction prices for common squid (todarodes pacificus) frozen on board │ HACHINOHE market
United Kingdom
Feb 23, 07:00 (GMT + 9):
Quality and sustainability at heart of Scottish pelagic processing operation
Japan
Feb 23, 07:00 (GMT + 9):
Landing and auction price for squid | Fresh - Frozen │ Main ports | 2021-22-23
Japan
Feb 23, 07:00 (GMT + 9):
Landing and auction price for 'common squid' | Todarodes pacificus │ Main ports | 2021-22-23
European Union
Feb 23, 07:00 (GMT + 9):
Bloom asks European candidates to commit to saving the ocean, the climate and livehoods
Thailand
Feb 23, 07:00 (GMT + 9):
Thai Union Q4 sales rose 4.8% quarter-on-quarter to USD 987.96 M, from strong frozen and petcare rebound
Viet Nam
Feb 23, 07:00 (GMT + 9):
China imported 262 thousand tons of fishmeal from Vietnam
Norway
Feb 23, 07:00 (GMT + 9):
Grieg Seafood to set up new Value Added Processing Facility at Gardermoen in Norway
United Arab Emirates
Feb 23, 06:50 (GMT + 9):
Abu Dhabi expected to award aquaculture project in Q2
France
Feb 23, 06:50 (GMT + 9):
100 boats stuck at the dock for a month
Russian Federation
Feb 23, 06:50 (GMT + 9):
Russian fishermen will be able to increase jack mackerel fishing
Norway
Feb 23, 06:50 (GMT + 9):
Promising: The researchers found three large 'juvenile broods' of herring NVG
European Union
Feb 23, 00:40 (GMT + 9):
Statistics │Import │ Frozen octopus: Morocco, Mauritania, Senegal, Mexico, Vietnam │ 2022-23



Lenguaje
FEATURED EVENTS
  
TOP STORIES
BM Supermercados Endorses Best Aquaculture Practices Program
Spain Spanish retailer BM Supermercados is endorsing the Best Aquaculture Practices (BAP) certification program, the latest step in its commitment to sourcing responsible seafood for its stores. &nbs...
USDA Purchases Wild Alaska Salmon and Pollock
United States USDA Releases Bids to Purchase Over 1.7 Million Cases of Canned Wild Alaska Salmon and 15 Million Pounds of Wild Alaska Pollock         Ver esta publicaci...
Indian Ocean squid price index: Flying squid (Ommastrephes bartramii)
China In order to continuously enhance the ability to control squid resources and price influence, and conduct more accurate resource assessment and forecasting, the China Ocean Fisheries Association&n...
High fishmeal prices will be difficult to reduce in 2024
Worldwide Although the second anchovy season ending in January 2024 was relatively successful in Peru, the global fishmeal market is still characterized by high prices and limited supply. According to sources i...
 

Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2024 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER