Spanish Fishery Sector Makes Historic Move: Direct Funding for Fish Promotion

SPAIN
Friday, May 23, 2025, 23:00 (GMT + 9)

Interfish Partners Unveil Unprecedented Model: Fishermen to Directly Finance Marketing Campaigns, Aiming to Reshape Consumer Perception of Key Species. A Guarda, Burela, and Marín – In a landmark decision, the members of Interfish, Spain's sole interprofessional fishing organization, have agreed to a groundbreaking new funding model: for the first time, the fishing fleet itself will directly finance the promotion of its catch through a per-tonne contribution. This unprecedented change in the Spanish fishing sector stems from professionals involved in the capture of blue shark (tintorera), mako shark (marrajo), and swordfish (pez espada). It represents a strategic commitment to sustained, long-term promotion of high-quality products landed by vessels based in Galicia. The decision coincides with Interfish's upcoming sixth anniversary in August and mar... FULL STORY