The Spanish canning firm plans to open more factories outside Spain, in particular in China and in the American continent. (Photo: Calvo/FIS)

China and Latin American countries, Calvo's next targets

SPAIN
Thursday, September 06, 2012, 00:50 (GMT + 9)

Grupo Calvo intends to expand its sales in the coming years in American nations and in China as part of its growth strategy, while observing the recovery of North African markets.

This was announced by the company’s CEO for Europe, Enrique Orge, who also recalled that for years Calvo has been present in the American continent, particularly in Brazil, under the brand Gomes da Costa.

Calvo obtains 77 per cent of its revenues from sales outside Spain and these operations contribute to maintaining employment in the factories located in Galicia -- Carballo and Esteiro –, the executive added.

At present, the Spanish canning firm sells its products in 70 countries and plans to open more factories outside Spain.

Calvo´s market share in Spain in tuna sale is 14 per cent, while Gomes da Costa (Brazil) achieved a market share of 50 per cent, reported EFE agency.

Meanwhile, in Argentina, "the structure of the Group continues growing," Orge commented, and there is a "modest structure" directed to the United States to reach the public with the brand Nostromo.

In the short term, the cannery firm will seek to strengthen its sales in China, where some products have already been sent.

Furthermore, it maintains "sound plans" in Central European nations and managed to regain the market in North Africa, where due to political issues sales were suspended in 2011.

Orge mentioned the case of Libya, where in 2012 "a positive dynamics started, meaning more orders."

It was also noted that the Italian market behaviour is different from that in Spain, and it records a canned product sale growth.

Related article:

- Calvo focuses its future business in Brazil, China, India and Russia

By Analia Murias
[email protected]
www.seafood.media

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