Rio Mare donates 100,000 tuna cans to needy families
Rio Mare tuna. (Photo: RM)
(ITALY, 7/17/2015)
The Italian canned tuna company Rio Mare, of the Bolton Alimentari group, has donated 100,000 cans of tuna to the Food Bank this year, 25 per cent more than in 2014.
This important achievement, according to the company, is the fruit of the efforts and generosity of thousands of consumers, who when buying Rio Mare products with a value of EUR 5 and registering on the site of the brand, have contributed to donate each can of tuna for needy families.
The donations are part of its campaign 'C'è un tonno per tutti' (There is tuna for all), developed from January to March across the country, with the participation of around...
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