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Kelp caviar is a plant-based food that is 100% natural and 100% vegetarian.

Seaweed Caviar: The “Roe” of the Future

  (DENMARK, 5/6/2024)

Seaweed caviar is a plant-based alternative to different types of caviar. Cavi·art's kelp caviar can replace lumpfish roe, trout roe, salmon roe, cod roe and more. Whether at the food factory or in the restaurant, these products are a great solution.

Cavi·art is produced in Denmark at Jens Møller facilities using responsible harvested seaweed. Seaweed caviar is the “roe” of the future, protecting the biomass in the sea. Now that kelp caviar is here – caviar is no longer necessary.

 With Cavi·art® it is easy to find inspiration for new and expressive recipes.

Back in 1988, Jens Møller wanted to show his children a biology experiment in which a liquid would react with the enzymes found in the seaweed. Unfortunately, Jens Møller did not succeed in impressing his children as the experiment failed. The experiment was packed away in the basement. A couple of days later, Jens Møller was out electro fishing with local anglers. When they caught fish carrying eggs, it dawned on Jens Møller that the result of the failed experiment resembled fish roe – small round pearls. His next thought was whether it was edible. And yes – it was edible and also healthy. Many experiments and taste tests then began in which more than 100 types of seaweed were tested. After a number of years with these experiments, in 1995 Jens Møller was able to open the doors to his company and the brand Cavi.art was created.

 Cavi·art helps to secure future fish stocks, biodiversity and the maritime ecosystems.

The company’s objective is to develop new seaweed based products and to be constantly innovative and to develop. The sustainably harvested seaweed comes from the French and Norwegian coasts. This seaweed caviar products are created in Denmark at the company's own production facility in Herning. Cavi.art is exported to the majority of EU countries and, moreover, to some countries overseas.

Cavi·art is produced in sizes from 0.5mm – 5mm. The seaweed caviar is coloured with natural colours and comes in black, red, yellow, green, orange and many more.

Cavi.art products can replace all types of caviar – whether as a topping on your open sandwich or whether in industrial production.

Cavi.art (Seaweed Caviar)

Cavi·art is the perfect substitute for roe, for example lumpfish roe. These products look amazing, are wonderfully crisp and taste delicious.

Cavi·art is the environmental choice – this seaweed caviar is the alternative to roe, which can help the fish stocks to survive.

This product has a good taste, fine consistency and offers a crisp bite. The size texture and colors are like lumpfish-roe. You can get this product in various special taste like Wasabi, Chili, ginger, Truffle etc. Within this brand is also the ‘salmon’ immitation roe, which looks and is used like the salmon-roe, though without fish and vegan.

Cavi·art® is plant-based caviar that can replace lumpfish roe, cod roe, salmon roe and other roe products.


Step into a universe of tastes and experiences. Beautiful pearls of seaweed, that pop on the tongue.

This product is also called Seaweed pearls while it consist of a shell of seaweed with liquid core of juices, meaning various possibilities.

Lemon pearls have a liquid core of Italian lemon juice. The pearls give a fresh zing to various fish dishes, salads, desserts and drinks. Balsamic pearls have a core of balsamic vinegar from Modena in Italy. The pearls have a fantastic concentrated and intense flavour of sweet balsamic and is perfect for various fish dishes and salads. The pearls taste amazing together with strawberries – either in a salad or a dessert. Soy pearls with soy from Japan give a delicious salty flavour to starters and main dishes – and add an exciting flavour to various salads. Especially suitable for sushi. yoghurt, dessert and just to try something new to a hot dish.

Food·art® seaweed pearls that are totally unlike anything you have tried before. These are beautiful pearls of seaweed, that pop on the tongue.


Tosago is created as a responsible plant-based alternative to masago and tobiko designed for sushi.

This is a new and innovative product, it resembles within size, taste, structure and usability, and therefore a products perfectly suited for sushi. Tosago environmentally conscious vegan alternative to Masago and Tobiko.

Tosago® produced as a responsible, sustainable plant-based choice for masago and tobiko – designed for sushi and poké bowl.

About Jens Møller Products ApS

Jens Møller Products ApS is a young company with a long-term experience in working with seaweed.

Jens Møller Products was founded in 1994 after Jens Møller invented and was granted a patent on the Cavi·art®  product. The firm is located in the charming old town of Lemvig, from where Cavi·art®  products are exported to most EU contries as well as several countries in the rest of the world.

Cavi·art is founded by a ‘vestjyde’ (a native of western Jutland) with close connection to the Jutland soil and is still 100% family owned. These values form the basis for the company’s ethos – focusing on local roots.

Source: Jens Møller Products ApS

[email protected]

Information of the company:
Address: Havnen 95
City: Lemvig
State/ZIP: (DK-7620)
Country: Denmark
Phone: +45 97 81 11 89
Fax: +45 97 81 18 48
E-Mail: [email protected]
More about:


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