Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us
If you would like to send us an article, contact Margaret Stacey
   


The aim of the new campaign is to show consumers a variety of dishes made with Gomes da Costa’s fish products (Photo: Gomes da Costa)

Gomes da Costa Launches New Ad Campaign

  (BRAZIL, 3/24/2011)

Gomes da Costa, a national leader in sales of canned fish, has launched a new advertising campaign. The campaign aims to show that consumers can prepare practical, tasty fish meals based in Gomes da Costa’s products and the new site can also help with menu planning.                    

The campaign, created by advertising agency JWT, includes advertisements of 30 and 15 seconds, Internet ads and point of sale material, can be seen from 14 March to 14 May.                                  

 

Gomes da Costa's website has been restructured, is more dynamic and useful to consumers

The campaign uses the fish as a healthy food choice for every day practice. Currently more than 50 healthy recipes, the website is the focal point of the campaign.

The website has been restructured, is more dynamic and useful to consumers. Therefore, the content has more new recipes. Each month consumers will be surprised with new recipes where they can find dishes to suit different needs and most diverse tastes, from those seeking a quick meal, to those who need something more elaborate or opt for a family recipe, even for those wanting a healthy suggestion.

The new website can also help with menu planning, offering practical, tasty fish meals based in Gomes da Costa’s products

To facilitate the search, a search system has been implemented which allows entry by type of product used in the preparation. In addition to photos of the dishes, consumers have access to nutritional information for each recipe.

Gomes da Costa has expanded its product offerings

Another highlight of the new site is the space devoted to sustainability. From now on you can follow the actions of Gomes da Costa in the preservation of natural resources. The company is an example of sustainable practices in the industry and was the first of its kind in Brazil to be certified by Friend of the Sea to ensure that tuna fishing will not harm the environment.

The content of the site also includes market and company news, plus health-related issues, where you can enjoy the benefits that bring fish consumption.

About Gomes da Costa

Gomes da Costa is a company with over 55 years of successful history in Brazil, holding the lead in the production and marketing of canned fish.

As part of the Spanish group Calvo, the company has expanded its product offerings, distribution network, sales abroad and its commitments to society and the environment.

Gomes da Costa's plant in Itajaí

With a plant in Itajaí, Gomes da Costa is currently the largest capture, receipt and processing company in Latin America, which daily produces more than one million cans, generating more than 1,600 direct jobs and playing a important role not only in the vicinity of the factory, but to the city itself. 

Source: S/A Comunicação

Related News 

Margaret E.L. Stacey
Editor Companies and Products
[email protected]
www.seafood.media


Information of the company:
Address: Rua São Tomé, 86 - 9º andar Edificio Vila Olímpia Corporate
City: São Paulo
State/ZIP: São Paulo (04551-080)
Country: Brazil
Phone: +55 11 5503 6800
Fax: +55 11 5503 6804
E-Mail: [email protected]
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Skretting Introduces New Feed Formulation Concept
FDO Showcases Range of Seafood Products at HORECA Oman 2024
Atlantic Sapphire Further Reduces Carbon Footprint by Joining Esteemed FPL Solar Together Program
GSA Launches BAP Consumer Websites in French and German
High Liner Foods Invests US$10M in Andfjord Salmon
Blue Star Foods Reports 19% Growth to U$2.3 M Revenue for First Quarter Ended March 31
Filetfabrikken is Ready for the Future of Fish Processing
Wanda Fish Unveils Its First Cell-Cultivated Bluefin Tuna Toro Sashimi
Veramaris Achieves a Record-breaking Year With a 50% Increase in Production Volumes
Online registration is Now Open for Aquaculture Vietnam 2024
Tasmanian Oyster Company Renews Friend of the Sea Certification
Good Results in a Biologically Challenging Quarter for Mowi in Norway
Coles Canned Tuna Range to Get Tick of Approval from MSC
Seaweed Caviar: The “Roe” of the Future
A Gourmet Line of Peruvian Seafood Like no Other
Shinkei Announces USD 6 Million in Seed Funding for Sustainable Robotic Fish Harvesting
BEWI Introduces New EPS Grades and Fish Boxes with 60% Lower CO2 Footprint
Enabling the Blue Food Revolution
American Seafoods Releases Annual Sustainability Report
Natural Shrimp, Inc. Completes Successful Trial in Japan
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Shell processing plant suspends operation, 20 staff laid off
Canada The following is an excerpt from an article published by CTV News: Coastal Shell Products in Richibucto, N.B., has suspended all operations. The company made the announcement in a news release ...
Orpagu and ABANCA strengthen ties to improve the financing and modernization of the fishing fleet
Spain • The new deal includes a variety of credit solutions tailored to address the industry's key challenges  • Products such as the naval mortgage stand out, which will allow longliners ...
Shrimp and Squid, Main Topics of the CFP
Argentina Data on the current shrimp (Pleoticus muelleri) season were presented and the possibility of prospecting new areas was left open. A summary of the topics addressed in the illex monitoring commission w...
VARD hosts a christening ceremony for the third VARD 8 02 design stern trawler
Norway Naming ceremony for stern trawler Sørkapp VARD 8 02 stern trawler design was developed by VARD in close collaboration with Nergård Havfiske Nergård Havfiske and VA...
 

Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2024 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER