Greenpeace activists in the latest attack to the firm for accepting destructive fishing practices. (Photo: Ian Willms/Greenpeace 2011)

Greenpeace once more takes on Clover Leaf Seafoods

Greenpeace has launched another demonstration against Clover Leaf Seafoods at the latter’s Canadian headquarters. Activists this week returned cases of Clover Leaf canned tuna products along with a platter of pretend marine life remains to represent the “wasteful fisheries” from which the company sources -- fish aggregation devices (FADs) -- which Greenpeace says produce plenty of bycatch.

"Canadian consumers deserve better than Clover Leaf's canned ocean destruction. As Canada's largest brand of unsustainably caught tuna, Clover Leaf can and should become a leader in responsible sourcing policies, as major European brands have already done," said Sarah King, Greenpeace oceans campaign coordinator.

For their event, Greenpeace activists entered the Clover Leaf offices holding banners reading “Clover Leaf kills more than just tuna,” and also painted the phrase in red on the main doors of the company's office. King and two other activists wore shark costumes as they delivered a platter to a Clover Leaf representative featuring simulated shark, turtle and seabird remains.

Simultaneously, other activists unloaded cases of Clover Leaf canned tuna products removed from a Toronto supermarket of a major chain the day prior.

This week’s protest piles on top of last week’s, when Greenpeace released a parody Clover Leaf commercial featuring the same shark that made the delivery of tuna this week. The humorous commercial warns consumers that the company’s sourcing practices are making the oceans unsafe for sharks and other species, Greenpeace stated.

Greenpeace Canada published a ranking of Canada's canned tuna brands in February 2011, in which Clover Leaf was placed 11 out of 14.

“Despite the company's sustainability policy and participation in sustainability forums, Clover Leaf's CEO has yet to commit to changing what the company puts in its cans,” Greenpeace wrote.

Back in May, the organisation launched a parody website and distributed fake tuna cans with labels reading “Just Tuna?” to inform customers of the many species killed in the process of fishing for the company’s tuna with FADs.

The green group’s ongoing global campaign in major tuna markets is urging companies to stop selling tuna sourced via wasteful fishing methods.

All of the leading retailers and canned tuna brands in the UK have already vowed to phase out their sourcing from fisheries that use FADs, Greenpeace highlighted.

Related article:

- Greenpeace launches campaign against tuna firm 

By Natalia Real
[email protected]
www.seafood.media

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