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American Tuna accuses Aldi of infringing its tuna trademark. (Photo: Stock File/FIS)
Tuna firm sues Aldi for trademark infringement
(UNITED STATES, 9/22/2016)
US-based tuna company American Tuna has filed a suit against discount supermarket chain Aldi accusing it of misusing its ‘Pole & Line’ mark to sell canned fish and related products similar to those of the company.
American Tuna has also alleged that Aldi has “passed their products and services off in a manner calculated to deceive plaintiff’s customers and members of the general public”, World Intellectual Property Review reported.
The trademark infringement lawsuit has been filed at the US District Court for the Southern District of California.
The tuna company claims that Aldi infringed its brand ‘Pole & Line’, for which it has had common law trademark rights since January 2014 and that it also has a registered trademark for ‘Pole & Line’, US number 4,778,044.
According to the mentioned source, in June, American Tuna sent a cease and desist letter to the supermarket. Aldi’s representative, Vincent Elders of law firm Smith, Landmeier & Elders, replied in July, stating that Aldi would not stop using the mark.
The tuna company is seeking actual damages, triple damages for wilful infringement, injunctive relief and attorneys’ fees.
American Tuna is a company founded by six pole and line fishing families in 2005 and it provides sustainable canned albacore tuna to its customers.
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Information of the company:
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Address:
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4252 Bonita Rd. #154,
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City:
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Bonita
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State/ZIP:
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California (CA 91902)
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Country:
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United States
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Phone:
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+1 619 941 2307
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Fax:
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+1 619 863 5046
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E-Mail:
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[email protected]
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