A Waitrose chain supermarket. (Photo: Waitrose)
Waitrose reaches aim of selling only responsible sourcing tuna
(UNITED KINGDOM, 11/24/2017)
Waitrose claims it is the first supermarket chain to ensure that 100 per cent of its branded and own-label canned tuna is responsibly sourced, by obtaining Marine Stewardship Council (MSC) certification or having been caught with pole and line.
The firm points out that the achievement is the result of work over the last year with branded tuna suppliers to improve their sustainability credentials.
The commitment to 100 percent responsible tuna coincides with the launch of a new range of MSC-certified John West canned tuna products.
“Sustainability is at the heart of what we do and we are proud to have such a strong record in ensuring that our own-label tuna is caught in the most responsible way possible. When they buy a can of own-label tuna, our customers know that they are always buying a product which has been responsibly sourced – and now they have the same assurance when it comes to buying a branded product,” pointed out Jeremy Ryland-Langley, Waitrose’s Aquaculture and Fisheries Manager.
For his part, Toby Middleton, MSC’s Programme Director, welcomed Waitrose’s decision to expand the range of MSC labelled tuna products on sale in their stores with these new John West MSC labelled cans.
“Extending their own sustainable seafood strategy to also apply to the brands they stock shows how seriously Waitrose treat the health of the world’s oceans,” Middleton concluded.
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Doncastle Road, Southern Industrial Area
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Bracknell
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Berkshire, Egland (RG12 8YA)
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United Kingdom
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+44 1344 424 680
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+44 20 7592 6333
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[email protected]
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