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Photo: ANFACO-CYTMA
ANFACO-CYTMA Launches ASMR Campaign to Boost Canned Seafood Consumption
(SPAIN, 11/7/2025)
"Canned Fish and Seafood Sound Good with Everything" Uses Sound to Highlight Culinary Versatility
VIGO - ANFACO-CECOPESCA (ANFACO-CYTMA), in collaboration with the Ministry of Agriculture, Fisheries and Food (MAPA) under the Alimentos de España (Foods from Spain) strategy and the campaign #LlenaTuMesaDeMar (Fill Your Table with Sea), has launched an innovative multichannel communication effort.
The campaign, titled "Canned fish and seafood sound good with everything," began on November 4 with the goal of strengthening the awareness, encouraging daily consumption, and highlighting the versatility and benefits of canned fish and seafood.
The strategy focuses on the sensory experience and includes:
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Central Sensory Piece: A promotional video that uses ASMR kitchen sounds (like the crunch of bread and the click of opening a can) to immerse the viewer in the eating experience.
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Widespread Distribution: The video is being shared on digital platforms such as Instagram, Facebook, YouTube Shorts, and Tik Tok.
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National Radio: A radio spot reproducing these characteristic sounds is airing in key communities like Madrid, Valencia, Andalusia, Castilla y León, Galicia, and the Basque Country.
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Featured Collaboration: The campaign includes a collaboration with the renowned gastronomic influencer Pablo Suárez (@poesiadefogon).
The creative approach aims to demonstrate that canned goods are a practical ingredient that fits into any moment and recipe, from stews to salads or appetizers.
[email protected]
www.seafood.media
Information of the company:
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Address:
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Ctra. Colegio Universitario, 16
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City:
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Vigo
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State/ZIP:
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Pontevedra, Galicia (36310)
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Country:
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Spain
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Phone:
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+34 986 469 301
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Fax:
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+34 986 469 269
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E-Mail:
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[email protected]
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More about: 
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